Hey there!

Welcome to my own little spot on the web.

I've been wrangling tech teams for over 25 years, guiding them to deliver awesome projects and spark innovation. My leadership secret? A sprinkle of coaching, a dash of mentoring, and a whole lot of collaboration. I'm all about empowering my teams and creating a safe space where everyone feels comfortable sharing their craziest ideas (some of them even work!). I have a knack for spotting emerging trends and turning complex challenges into elegant solutions.

Forget about boring, clunky interfaces. I'm a firm believer in putting the user front and centre. Whether it's designing a website, web product or a mobile app, I always ask myself: "How can I make this experience enjoyable and intuitive for everyone?" Accessibility, equity, and inclusivity aren't just buzzwords to me; they're fundamental principles that guide every design decision I make.

I'm like a translator, bridging the gap between tech, design and the users. With a deep understanding of both web technologies and user behaviour, I craft UX strategies that are both innovative and practical. My toolkit is packed with the latest industry best practices, from design sprints to user research, all aimed at creating digital experiences that are as delightful as they are effective.

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Justin Waugh
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